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Sponsor Tip of the Spear
Tip of the Spear goes to about 1,950 readers on Tuesdays and Thursdays. 43% of our readers subscribe with a work, .mil or .gov email address. In our signup survey, half have more than 20 years in the sector. One sponsor per issue, written in our voice and clearly marked.
Questions first? Email [email protected].
Primary placement
$299
per issue · one sponsor per issue
Directly after the lead analysis. An image, 50 to 100 words with your name in bold, and one link. You send a draft, we shape it, you approve it before it runs. It also stays on the issue’s web page in the archive.
~1,950
Readers
On the list, October 2026.
~840
Unique opens per issue
Range 769 to 1,005 on the four most recent issues.
43%
Subscribe with a work, .mil or .gov email
Active subscribers sorted by email domain, October 2026. Many readers in defense use a personal address.
2×
Issues a week
Tuesday and Thursday at 7:00am ET.
Figures from beehiiv, October 2026. Opens are unique opens on the four most recent issues. Apple Mail inflates open counts for every newsletter, so we report clicks with bot activity removed.
Primary placement
$299
per issue
Directly after the lead analysis in a Tuesday Brief or Thursday Call. An image, 50 to 100 words with your name in bold, and one link.
Four-issue block
$1,050
four issues
Four placements over about a month, so readers see you more than once. Change the copy between issues if you like.
The Call, presented by you
$1,500
per month · 3-month minimum
Every Thursday issue carries your name beside the week's graded forecast, plus the primary placement. One presenting sponsor at a time.
Quarterly report sponsor
$5,000
per report
Your logo on the cover of our quarterly flagship report and a sponsor page inside, starting with the first edition in mid-November. Booked directly, not through the booking page.
Email [email protected] to book
Book newsletter placements on the booking page. For the report sponsorship or a custom package, email [email protected].
Where readers work
Companies and firms 42%
Universities and labs 1%
Military and federal government 1%
Personal email 56%
Classified by email domain across 763 organizations. Many readers in defense subscribe with a personal address, so the survey below is the better guide to who they are.
Readers include people at
Defense primes
Mid-market contractors
Small businesses
Manufacturers and suppliers
Defense technology startups
Consultancies and integrators
Investors
Military commands and federal agencies
University research labs
We describe readers by type of organization and never publish names or employers. The full company breakdown comes with the media kit on request.
Written for
BD and capture teams · Program and contracting offices · Policy and Hill staff · Defense startups and investors · Analysts and reporters
Role
Defense contractor 55%
Consultant or advisor 22%
DoW and federal employees 6%
Other 16%
Years in defense
More than 20 49%
11 to 20 11%
5 to 10 17%
Less than 5 17%
Most wanted topics
Emerging technologies 37%
Contracting trends 30%
Budget and funding 14%
Policy, supply chain, events 17%
01 · Pick a date
Choose a Tuesday or Thursday on the booking page and tell us the offer. We confirm fit and hold the date.
02 · Approve the copy
You send draft copy and an image. We shape the copy into the newsletter’s voice, 50 to 100 words, and you approve it before it runs.
03 · See the results
Within a week of the issue we send the opens and clicks on your link, with bot clicks removed.
Sponsored · Example Co.
Your image · 600 × 300
Example Co. put the 110 CMMC Level 2 controls in one checklist, grouped by family, with what an assessor asks to see for each. Teams preparing for a third-party assessment use it to find gaps before the assessor does.
GET THE CHECKLISTIllustration only. Example Co. is not a real sponsor.
The same placement works as a teaming call. Primes and mid-tier contractors use it to find subcontractors for a pursuit, and smaller companies use it to find a prime to team with. Readers include BD, capture and program leads at defense companies, along with executives and investors, so a short, specific ask reaches the people who make teaming decisions.
01
Name the program or solicitation, the capability you need, and the clearance or certification required.
02
Describe your capability, past performance and the vehicles you’re on.
03
Say what you build and where you want to sell it.
Same price, same format: one sponsor per issue, clearly marked, and we help you write it.
Our standards
Every sponsor block is labeled. We only run companies our readers would actually use, and we decline what does not fit. We never share or sell subscriber emails. Read our Standards and Disclosures
Which issues carry a sponsor?
The Tuesday and Thursday free issues, one sponsor each. The paid Friday signals and the Pro report do not carry sponsors.
Will you run any company?
No. We only run companies our readers would use, and we decline what does not fit. If you are unsure, ask before you book.
Do you share the subscriber list?
Never. You get the issue’s opens and clicks on your link, not names or emails.
Can a sponsor influence coverage?
No. Sponsors have no input on editorial content or forecasts, and a sponsor in the news gets covered like anyone else.
How far ahead should I book?
One week gives us time to shape and approve the copy.
Does the sponsorship appear outside the email?
Yes. Every issue is also published on tots.nerdrums.com, and your block stays on that page in the public archive after the email goes out.
Can I change the date after booking?
Once a date is approved, it is final. There are no cancellations or rescheduling.
Pick a date on the booking page, or email [email protected] with questions.